The residential renderings market space can be quite overwhelming for a builder/developer looking to produce marketing imagery for their project. Due to no clear pricing structure and often low quality deliverables, it’s often a gamble. Our client wanted to change all of this by creating a subdivision of their company to focus on just residential renderings, thus ValueRenderings.com was born.
We’ve worked closely with their marketing and sales team to develop a branding/corporate identity package as well as an online quoting & lead generation system for their new subdivision. With a focus on simplicity and efficiency, the package emphasizes the quality and dependability of their service and the transparency of their business model.
The quoting system executes complex calculations based on multiple project variables like home square footage, number of elevations, and color schemes, and quickly become an indispensable selling tool for our client. Now, their prospective clients can be walked through the quoting steps over the phone or in a video conference and receive an instant quote for their project. Also, our mobile first design approach gives the client’s selling team great flexibility while at trade shows or when not in office.
As an online tool, lead generation was of utmost importance for our client. We’ve carefully optimized the website for speed and SEO and provided a comprehensive plan of action to improve search engine rankings, as well as implemented performance tracking and monitoring tools.